The Shot – Printing and the Art of the Print
Assunta + Russell Photographers are ambassadors for the Print -The Movement. With the quantity of photos taken on phones and digital cameras – how many get printed and many are lost forever when a hard drive crashes or the phone dies. We are photographers after all and the end goal is a photographic print. This can be in many forms from a paper print to metal or canvas wall art, magazine/newsprint or album, book. Being a professional means that the standards need to be overall high. There is a lot that goes into the photograph and we use professional labs to print. These are much more expensive than the consumer labs and the only alternative is to print in-house using a professional inkjet printer.
Often we discuss printing with our clients. It’s an educational process. Too often the focus is on the digital files, when really the client just needs prints and an album. So here lies the dilemma. The client wants digital files. Why? To share on social media and to print. Sharing on social media is important and the images will enjoy a life of their own online. Will they print? Rarely. Where will they print? Probably Costco, Walmart or Shutterfly because they are convenient or because they are cheap. The main problem is this – all these consumer printers have poor quality prints. So, why did you hire us in the first place? Because you want great photos. We have decades of experience, lighting gear and professional lenses and cameras. We develop the raw digital files to its fullest potential and turn it into enduring art using – again – years of experience and professional software.
So now you want to save money. The final and most important part of the whole process and it’s not the time to get cheap. Everyone has a budget and everyone wants a deal. At Assunta + Russell Photographers, we understand that you may not have endless meant to spend on photographs.
· Payment plans.
· Accept major credit cards.
· Offer Print Credits with all our packages.
· Monthly Special.
· Referral Program.
We do mark-up the price of our prints and we are a business that has bills and pays taxes like everyone else. We get most of our work from recommendations and word of mouth. When a potential client sees our photos printed from a consumer lab and they look bad, they will most likely assume that we are horrible photographers.
The internet is full of comparison tests between all the popular labs. You get what you pay for. If you are going to print anywhere – we can only recommend Mpix. This is the consumer lab of Miller’s – a professional lab.
As photographers in a very disposable world, it’s increasingly important that we return to the art of the print. What will be passed on for generations will not be on you Facebook wall.